Kresha Bajaj recently redesigned a gown for Samantha Ruth Prabhu, leading to a new collaboration with the actress. What’s special about this gown? Sam has got her wedding gown recycled which was designed by Bajaj herself. Sam’s vision took it from a beautiful wedding day gown to an edgy cool body con dress.
It must be noted that the luxury brand also created the wedding outfit for the 36-year-old when she exchanged vows with Naga Chaitanya back in 2017.
In an exclusive quote to Pinkvilla, Samantha said, “Originally crafted by my good friend Kresha Bajaj, wearing it reimagined this way, evokes a range of emotions. This dress has always been special, but now it symbolizes much more. We often tend to assign specific ideas or notions to our cherished possessions, rather than recognizing their true value, which often surpasses our initial perceptions. It can hold varied meaning and purposes, exemplifying the essence of sustainability: understanding the value of our possessions, our ideas beyond their conventional definitions”
Kresha Bajaj expresses gratitude towards Samantha Ruth Prabhu for their new collaboration
While Samantha Ruth Prabhu flaunted her new look in the gown from Kresha Bajaj, the company also thanked her in their Instagram Story, writing that she helped to “create a new memory, and tell another story.” The story further stated:
“There are always new memories to be made. There are always new paths to walk. There are always new stories to tell.”
Furthermore, Samantha also reposted the story on her respective Instagram page. Kresha Bajaj had previously shared a behind-the-scenes video of the gown, which had beads on top alongside floral appliqué. Samantha’s upcoming series, Citadel: Honey Bunny, was announced at an Amazon Prime Video event last month, and she wore a metallic corset for the occasion, also designed by Bajaj.
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