VSCO girls are females that own crocs, vans, millions of scrunchies, a hydroflask, & metal straws.
The popular social media trend among teens has taken over Instagram but what exactly is a VSCO girl?
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What is a VSCO girl?
A VSCO girl is all about the accessories and very specific fashion taste, while keeping a laid-back look.
They wants to be seen, with a typical one wearing iconic 90s scrunchies, brightly coloured backpacks, and seashell necklaces while carrying a hydroflask decorated with stickers.
The brand is also associated with saving the environment, so they are usually carrying a reusable straw.
They wear oversized tie-die shirts, denim or biker shorts and ribbed white socks.
For footwear, it can be anything from Vans to Crocs to Birenstocks.
VSCO girls wear little to no make-up and keep their hair long and wavy – like they’ve just come back from the beach.
The term is most often applied to individuals who posts snaps online that were edited on the VCSO app.
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What does VSCO stand for?
VSCO stands for Visual Supply Company.
It is an app that was created in California in 2011.
It allows users to capture photos and edit them with preset filters and tools.
The app lets pictures look like they were taken with a film camera.
The word I would use best to describe it is basic, because everybody wears the same clothes and has the same items
YouTuber Caiti DeCort to BuzzFeed News
What’s a typical VSCO girl?
The typical VSCO girl has a beachy, California style, combined with a touch of 2000s or 90s nostalgia.
One of the most popular VSCO girls is YouTuber Emma Chamberlain.
The trend has been criticised for being exclusionary.
The VSCO girl’s love for expensive brands such as Urban Outfitters and Fjallraven Kanken backpack is one of the most criticised things about the trend.
Also the typical VSCO girl is tall, white and thin – drawing more criticism.
On Instagram, where the hashtag #VSCOgirl has been used on more than 3.1 million posts, the aesthetic is mostly that of a colourful, beachy lifestyle.
Caiti DeCort is a YouTuber who lives in Atlanta.
She told Buzz Feed News in 2019 about transforming into a VSCO girl: “The word I would use best to describe it is basic, because everybody wears the same clothes and has the same items.
“It just kind of came out of nowhere, being a VSCO girl.
” I now see a lot of people doing it,
“I guess the app gained more popularity as posts on TikTok and YouTube and Instagram all came and now I feel like a lot of people use it.”
