For a few years now we have been witnessing the exponential increase in the relationship between certain commercial brands and the women’s sports sector. For example, the landing of a beauty titan like Charlotte Tilbury at the F1 Academy, is, without a doubt, great news because beyond the achievement of the classic objectives intrinsic to sports sponsorship, it speaks of the good health enjoyed by its related industry. But of course, What came first the chicken or the egg?
We all know that these types of associations bring numerous advantages to the parties that make up said legal business. On the one hand, the sponsor obtains an increase in the visibility of their brand and manages to generate an association of emotions in the minds of consumers, who will probably come to identify that brand as one of the creators of the passion that only sport (and music) are capable of unleashing, thus extending that feeling. of loyalty so characteristic of the sport, to the brand itself.
Looking at the other side, that of the sponsored, it is undeniable that external and private investment in the women’s sports ecosystem is essential for the growth of the sectorunderstood as an industry, which will rain favorably on the base, because taking care of the base is the most intelligent way to provide consistency and reliability to the aforementioned professional environment.
The communion between sponsor and sponsored will allow the evolution of the product
Thus, sports sponsorship has become a powerful marketing tool that, through a careful strategy, achieves an adequate alignment of values ​​and objectives. And this is the key to everything, since, in my opinion, it is worth “sharing” the good name and the best reputation that the sport (now without gender) exudes, achieved, never better said, with sweat and work of athletes, if this contributes to the consolidation of a safe and long-lasting industry where professionals whose activity is related to the sports environment can develop with guarantees.
Likewise, this communion between sponsor and sponsored It will also allow the evolution of the sports product understood as an improvement of the spectacle that meets the demands of consumers (yes, sports consumers), well, we must not forget that when we focus on the upper part of the pyramid, we will be referring to to a business to which the laws of supply and demand are fully applicable.
In short, and returning to the question I asked at the beginning of this article, it does not matter if it was the chicken or the egg first, but rather They both found themselves at a point where they helped each other..
