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Tiger Woods’ new Sun Day Red clothing line unveils $200 items

Dressing like Tiger Woods is going to cost you.

Woods’ new Sun Day Red clothing line launched Wednesday and features polos ranging from $120-$175, hoodies for $200, $135 shorts, $165 pants and shirts costing up to $90.

There is no women’s section on the website as of Thursday morning, along with no iconic red polo.

Tiger Wood wearing a Sun Day Red product. @fallontonight/YouTube

Woods, 48, launched Sun Day Red after his stunning breakup with Nike in January that ended a 27-year partnership.

He promised “another chapter” in announcing the split on X.

One month later, the legendary golfer announced the launch of Sun Day Red in partnership with TaylorMade, with whom he has had a relationship with since 2017.

The name references how he’s won 15 majors while wearing red shirts on Sundays.

May 1 marked the official debut of the clothing line, with Woods appearing on “The Tonight Show” with Jimmy Fallon to reveal the new products.

“It’s about athletes being first, and designing something for the athlete, so that we can perform at a higher level,” Woods told Fallon.

The Sun Day Red website says its offering is for those who “lead active lifestyles and seek elevated attire that can be worn on the course, at the gym, in the office, and everywhere their busy lives take them.”

“At SUN DAY RED we have something no one else has – the insight of one of the world’s greatest, and most celebrated, athletes. Under Tiger’s guidance, we will craft unrivaled performance apparel for those who share our passion for playing and love for competing – in golf and life,” the website states. “Every design choice will put the athlete first. Every garment will be engineered to minimize distraction and create maximum harmony between mind and motion. Every fabric will enhance the functionality of the apparel and its ability to exceed the conditions and demands of the day.”

A closer look at one of of Sun Day Red’s products. http://www.sundayred.com
A $175 polo from Sun Day Red. http://www.sundayred.com

The website currently lists a men’s section, accessories and collections, including the unreleased red merchandise that Woods made popular.

Fans can already buy the clothing that Woods will wear during the PGA Championship from May 16-19, with that collection titled “The Hunt.”

Tiger Woods in his classic red polo. Adam Cairns, Adam Cairns / USA TODAY NETWORK

Woods last appeared in The Masters, finishing in last place among the 60 players who made the cut.

He wore Sun Day Red merchandise for the tournament.



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