Content creators and influencers as Ibaithe Xokas, Maria Pombo, Paula Echevarria, Sweet either Laura Escanes They must register in the next two months in the State Registry of Audiovisual Providers, as established by the new standard approved by the Government this Tuesday.
The commonly called law of influencers has arrived to “homologize, in some aspects”, content creators “with other actors in this audiovisual field”, in the words of the Minister for the Digital Transition, José Luis Escrivá.
Those content creators who have a certain amount of money will have to comply with the law. annual income greater than 300,000 euros per year thanks to their audiovisual activity and as long as they exceed one million followers on a single video sharing platform or two million in their overall activity. Likewise, it will also be taken into account if they have published or shared 24 or more videos in the last year.
In any case, there is a particularity that, although the Government has not clarified, the Association of Communication Users has, as a complaint: Only those content creators who reside in Spain will have to comply with the rule.. Thus, some important ones such as Georgina Rodriguezwhich can receive up to 60,000 euros for each publication, or TheGrefgwho lives in Andorra, will be exempt from being subject to said law.
The rest will have to comply with the regulations regarding protection of minors and advertising, identifying, for example, when a publication has been paid for by a brand; and they may not advertise certain products, such as tobacco, medications or alcohol, or any matter that generates “psychological harm to minors.”
Likewise, they must properly label the minimum age to which its contents are directedwhich will be established according to the parameters set by the Government itself and the National Markets and Competition Commission (CNMC).
Ibai Llanos
He streamer most successful in Spain, three times named the best in the world, he pockets around 300,000 euros gross between his income from Twitch, YouTube and sponsorship contracts, according to the TwitchTracker portal. Ibai Llanos has more than 15 million followers on Twitch and more than 10 on Instagram.
Maria Pombo
María Pombo is one of the first influencers in having more than evident success in Spain. Her history on social media begins in 2012, when she began posting content on Instagram. Twelve years later she has more than 3 million followers and, according to Forbes, earn more than 7,500 euros For each post.
Paula Echevarria
The actress long ago found a second source of income on social networks. According to a study by Influencer Marketing Hub, Paula Echevarría earns between 6,000 and 10,000 euros every time he promotes a product on his Instagram profile, where he has 3.6 million followers.
Sweet
Aida Domènech, known as Dulceida, is also one of the influencers most important in our country. The Catalan has an agency for content creators and, like María Pombo, her own music festival. His 3.4 million followers on Instagram mean that he earns for every post between 5,000 and 8,000 eurosaccording to the Influencer Marketing Hub study.
The Xokas
A few months ago, the famous and controversial streamer He confessed that in a month on TikTok, where he has accumulated more than 90 million views, he only pocketed a little more than 500 euros. However, he also acknowledged last year that on Twitch, a platform on which he boasts of having almost 4 million followers, earns an average of 50,000 gross euros per month.
Laura Escanes
The model, who was married for seven years to Risto Mejideaccumulates almost two million followers on Instagram, where for every post he shares he earns between 2,700 and 4,500 euros.
