Andorra la VellaLast Friday, a total of 40 collaborators from Creand, Grandvalira and Caldea held a hackathon-type day (collective experience to create a project) which served to create synergies between all three entities. The financial institution that has a stake in Caldea and Grandvalira, promoted this event, which organized a team made up of the three companies.
The hackathon was attended by the middle managers of the three brands, who participated in design thinking dynamics that aimed to generate a flood of ideas for collaborations between the three entities, to optimize resources and grow the synergies that already exist and others, new ones. These ideas came together in a kind of competition, in which a Committee formed by representatives of the three entities voted for the best initiatives. The next step for the three entities will be to make the best initiative a reality, with the help of the winning team and a working group created for the occasion.
For his part, the Director of Innovation and Digital Transformation of Creand Crèdit Andorrà, Santiago de Larrea, explained that “the result of the day was very satisfactory. It is the first time we have brought the three companies together to carry out such an intensive co-creation session and the response from all attendees has been exceptional.”
From Grandvalira, Irene Gómez, responsible for Business Development and Innovation, commented that “this joint day was the first successful step in the collaboration between the innovation teams of the three companies. Thanks to Creand’s initiative, we are convinced that we will be able to create synergies in the areas that unite us, such as the love for Andorra, Andorran talent and the society that we impact with the services of the three companies.”
Finally, Patricia Garcia, Director of Marketing and Sales of Caldea has emphasized that “innovation has always been in Caldea’s DNA, which already in the 90s introduced a very disruptive formula to the market to enjoy thermal waters, and these joint innovation sessions, which bring together brand talent with the same open and creative spirit, are essential to be more competitive and generate a positive impact on society” The very intense day ended with a festive atmosphere, where all the attendees were satisfied by the fruitful participation that was achieved.
