ALESHA Dixon’s lunge towards becoming a wellness guru has proved to be a step too far, as her supplement brand has run out of steam.
The Britain’s Got Talent judge launched vitamin brand NobleBlu back in 2020, but now it seems that the business had been quietly dissolved.
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The 45 -year-old had high hopes to create a brand that would help people to find their “rhythm and flow.”
But in the end, poor sales left the firm’s creditors with no choice but to wind it up.
An insider told The Mirror: “Alesha was really passionate about NobleBlu and put a lot of work into it, although she wasn’t one of the firm’s official directors.
Sadly, it just didn’t take off in the way she had hoped and it has now gone out of business.”
The five supplements in the NobleBlu range promised to help boost immunity, beauty, balance, focus and energy.”
The mother-of-two was is said to be “disappointed,” but is keen now to focus on other projects, including her music and her range of children’s books.
The source adds: “Alesha’s disappointed, but thankfully has lots of other projects to focus on at the moment. “As well as BGT, she has some exciting things in the pipeline which she expects to announce later this year.”
Nowadays it seems to be de rigeur for celebrities to launch wellness brands, after actress Gwyneth Paltrow pioneered the concept with her Goop company that is now worth around 200 million.
Holly Willoughby launched her Wyldemoon brand in 2021 and model Kate Moss’s Cossmoss company which specialises in body oils and natural beauty products was created in 2022.
The 45-year-old rapper and mum, who was a member of garage, R&B girl band Mis-Teeq in the early 2000s, recently enjoyed a holiday in her father’s home country of Jamaica.
The star shared social media footage of her partying and making music on the Caribbean Island, as she admitted that motherhood, hasn’t “clipped her wings.”
Alesha who is mum to daughters, Azura, 10 and Anaya, 5 said recently: “I’m much more of a sensible Sally now, which is a surprise, because I’m a rebel at heart. It was crazy, because it was this instant thing where every decision and everything that I did, my children were suddenly at the forefront. I consider them in every scenario. It’s not just about me any more, so in a way I’ve become more responsible, more considerate, more thoughtful.”
And Alesha who has been married to husband, the dancer and choreographer Azuka Ononye, since 2017 said:
“There’s that age-old question of how do you juggle being a mum and having a career, but Azura and Anaya have motivated me and re-energised me to go for new things and push boundaries.”
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