Fashion It has always been linked to controversy, especially when it comes to animal abuse. Many environmentalists have been denouncing the use of fur in luxury brands for years and, although some, such as Stella McCartney They refuse to use it and opt for other types of materials, others have not yet taken that step when it comes to bags and footwear.
This reluctance has led many environmentalists to protest on social networks, such as the attempted cancellation of RosalÃa for uploading a photo to Instagram wearing a fur coat. However, this activism leaves the screens with actions against some stores or celebrities who continue to bet on animal skin. A clear example is the attack he suffered Kim Kardashian in 2012 when a woman threw a bag of flour at him on a red carpet for defending the use of fur, or when members of Peta threw tofu in 2005 at Anna Wintour. What was the editor’s response? Say “use more fur.”
On the other side of the scale are the ‘celebrities’ who support Petaas Pamela Anderson who stripped naked to support veganism or Penélope Cruz, who also stripped off her clothes to promote this cause. This organization for the ethical treatment of animals has managed to have such an impact that in 2016 it became a shareholder of Prada to end the sale of products made with ostrich skin, since the well-known firm used birds that were only one year old. .
However, the fact that Peta has taken shares has not prevented the organization from continuing demonstrating against the use of fur in Pradawith Daniela Martaniformer contestant of Big Brother and former presenter as the protagonist of her latest action.
The Italian appeared in front of the Prada store in the Vittorio Emanuele II gallery in Milan dressed as a bloody snake to protest against the use of exotic animal skins in the firm. “The Prada Group continues to create accessories with exotic skins, which come from animals raised in small spaces, which have been denied the possibility of expressing natural behaviors and which are then violently killed. “The snakes are hit on the heads with hammers, their bodies inflated with water and skinned, probably while they are still conscious,” the showgirl wrote on her Instagram account.
In the video he uploaded to the social networkyou can see Daniela arrive dressed in a raincoat and stand in front of the store, then take off the garment and spraying fake blood on her snakeskin print dress, leaving everyone present stunned. She also had a shopping bag with her that read “Prada, exotic skin bleeds. Ban it now!”
However, Martani did not just stay there, he also protested the use of crocodile skin, one of the most used in the luxury industry: “crocodiles are stabbed in the neck and a metal rod is inserted into the spine while they are still alive. Young ostriches are treated violently before workers cut off their neck”. Adding that “lizards are decapitated with machetes and their unique physiology causes them to remain fully conscious and endure intense pain and psychological stress for more than 30 minutes after being decapitated.”
The use of fur in fashion has been the subject of debate since alternatives without animal suffering began to be developed, causing many people to see the use of this somewhat archaic and cruel material.
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