The automobile market presents few variations in terms of tastes and preferences. For years, sIt is the SUVs that have managed to dazzle to the majority of Spanish drivers, there is no doubt about it, to the detriment of other segments that once triumphed such as sedans or minivans. And the same thing happens with the brand of the car.
Although in Spain there are certain fixed tastes regarding the car brands that we like to drive, the explosion of the supply of Chinese cars in our country It seems to be tipping the balance in favor of new options on the market. Or, at least, that’s what search intentions say.
The most successful car on the internet
Searches for Chinese cars have skyrocketed in August in the used vehicle market and, in some cases, have even tripled compared to the same month last year. This is the case of the MG ZS, which has been registering a strong increase in interest since May and which has also been the best-selling car of August, the first time among new cars registered in a month.
Specifically speaking, ZS model searches They shot up on the Coches.net portal, this August, by 252% compared to the same period in 2022, as the ‘marketplace’ detailed this Monday in a press release.
This marketplace has highlighted that China is increasingly conquering the Spanish automobile market, which in turn demonstrates the “growing success” that other models are having. For example, the electric version of this same car, the MG ZS EV, has increased its internet searches by 173% compared to August of last year.
Chinese brands that are liked in Spain
Another successful brand in both the new and used markets is Lynk & Co, belonging to Geely. Searches for its 01 model in the used market shot up 220% in August compared to the same month in 2022.
Another brand that recently arrived in Spain and that is, every day, increasing its catalog and offer in our country is BYDwhich has already reached half a million units produced of its Atto 3 since its launch a year and a half ago. This brand only has an electrified offer.
On the other hand, the japanese brand toyota It is the best-selling brand for the second consecutive year in the new market this year, while in the used market, searches for its Corolla model have skyrocketed by up to 60% in August compared to the same month last year. Toyota has been a very recognized brand among Spanish drivers, especially among those who wanted to bet early on hybridization.
