In an economic context where inflation remains above 2% recommended by him European Central Bank (ECB) and with the big banks still with the handbrake on the deposits despite the interest rate increasessmall savers are looking for new opportunities with which to make a profit on the money they have sitting in banks.
An increasingly common option is to invest in art. Considered as a safe haven value, that is to say: an asset that remains stable in periods of instability, the acquisition of artistic works has been positioned as a realistic alternative, especially because what once seemed reserved for large estates, is currently affordable for almost all budgets.
Carlos SuarezCEO of Saishomarket on-line of buying and selling works of contemporary art, ensures that its business offers the possibility of acquiring artistic pieces at popular prices. “We have the whole spectrum. There are works from 300 euros to 100,000“.
For Daniel Diazdirector of Invest in art, a platform specialized in managing, advising and coordinating all types of services related to the world of art, it is normal that “when we think about investing in art we tend to imagine very high amounts” because we associate it with paintings of great masters like Picasso, Klimo or Warholbut states that the investments “of the majority of the population tend to be much lower amounts.”
The great attraction of artistic works, beyond their intrinsic or cultural value, is their medium and long term profitabilitygiven that it is a product unrelated to economic cycles and with little volatility, although it is advisable that the investment in art be a part of a broader portfolio to avoid risks.
There are sources that put exact figures on this profitability, usually with values greater than 12%like the index Art Market Research or the financial company Citibank, although ultimately everything depends on the bet the investor makes. The art market is also governed by supply and demand: the greater the security, the lower the revaluation; and vice versa.
“A safe value is a painting of about painters already perfectly established in the market that rise a little year after year because their global demand is greater than their supply – like an engraving by Chillida, Miró or Picasso, simple and relatively cheap examples -“, highlights Díaz. “The emergingdue to the fact that they are still unknown to the general public, are cheaper and more affordable“he adds, although in these cases there is a risk that they could disappear.
“To make a good investment you have to knowing how to choose, evaluate artists and be on the right channels“explains Suárez, who reveals that the extent to which the artists they work with revalue is 16%. “There are emerging artists with works for 2,000 or 3,000 euros that in the coming years can multiply their value by three, four or five if it goes very well,” he warns.
As an example of success, Saisho’s top executive points to the artist Carlos Blanco Arterowhose work, which “masterfully combines abstraction and figuration with surrealist and cubist touches”, has revalued almost fourfold in the last four years.
To make a good investment you have to know how to choose, value artists and be in the right channels.”
Paint accounts for most of the demand
Sector sources consulted by 20 minutes They agree that the artistic discipline whose works have the greatest demand from the general public and which, therefore, are easier to sell is painting, with around 80% of the market. In second place is sculpture (15%) and the remaining percentage is for the other arts.
“Currently, and beyond certain fashions, Spanish collectors look for Spanish painting from the late 20th and 21st centuries“, specifies the director Investing in art. “Now almost no one buys the martyrdom of a Saint Agnes from the 17th century or a landscape from the 18th century, and yes, a abstract painting or sculpture, more or less expressionist or geometric or material, or of a current figuration, perhaps a reinterpretation of the classical world. It’s part of our postmodernity,” he justifies.
“If you want to play it safe and have a work of art that you want to sell tomorrow, the option is to buy a painting,” says Suárez. “A painting is the artistic object par excellence despite the fact that institutions have tried to kill it in recent decades with the appearance of the video art, photography or digital art“he concludes.