amazon introduced his conversational assistant powered by generative artificial intelligence (AI) in mid-July in the United States. This innovation, called Rufushelps consumers make purchasing decisions, offers comparisons between products, is able to answer questions, helps discover new items and, three months after its launch in the United States, It is now available in Spain.
Rufus improves the ability to find products that meet user needsFurthermore, it is integrated into the same purchasing experience that customers usually use through the mobile application. But how does it work?
Consumers can ask Rufus questions about a wide variety of purchasing needs and products, since the conversational assistant has been trained with the store’s catalog to answer these questions. on-line from Amazon and user reviews; this way, is able to share answers based on useful information. These are all the functions of Rufus:
- Users can perform general product searches on Amazon and receive useful information to help them guide.
- Customers can search and discover products based on activity, event, purpose or other specific needs, as Rufus is able to answer a wide range of questions and help customers at any stage of their purchase.
- Individuals can ask Rufus to Quickly compare the features of different products through questions, so that they can find the type of product that best suits their needs.
- Interested parties can ask for recommendations to find what they need, because Rufus generates adapted results and speeds up the search.
- And finally, consumers can Click on “What do customers say?” from a product detail page, to get a quick and useful overview of other buyers’ reviews.
How to use Rufus on Amazon
Rufus is already available for certain customers when they update their Amazon mobile app.
To use this artificial intelligence, the lucky ones in the beta version have to Click on the icon in the lower right corner of the app from Amazonthus, a chat box will appear on the screen.
Once this chat box is open, users can expand the chat box to see answers to their questions, click on suggested questions, and ask follow-up questions.
Amazon indicates in its official blog that “Rufus generates responses using relevant information from Amazon to help customers make data-driven purchasing decisions,” clarifying that said “generative artificial intelligence is still in an early phase and may not be 100% rightHowever, it is still working to “improve its AI models and adjust responses to make Rufus increasingly useful.”
