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Saturday, April 13, 2024

Save 50% on Jennifer Lopez’s favorite mascara at Sephora Savings Event

This low price just might have shoppers’ jaws on the floor.

At Sephora’s Savings Event, Jennifer Lopez’s go-to It Cosmetics Superhero Mascara ($28 $14) is a whopping 50% off — but just for today.

The multi-hyphenate swiped some on while spilling the secrets to her signature look in a Vogue video last year, calling it the “most important part” of her routine.


Jennifer Lopez with a makeup brush
Jennifer Lopez included It Cosmetics’ mascara in her Vogue “Beauty Secrets” breakdown in 2023. jlo/instagram

Sephora shoppers are also incorporating the volumizing formula into their own beauty rituals, as it’s racked up 1,700 reviews and a nearly 4-star rating.

“I’ve finally found my go-to mascara after decades of searching,” one wrote. “It doesn’t smudge (my biggest issue with mascaras), nicely separates the lashes, maintains the curl, and creates great volume and length.”

A second added that “everyone always asks if I’m wearing falsies,” while a third raved, “I don’t have to do multiple coats to get that effect.”

If you prefer waterproof formulas, It Cosmetics Volumizing Waterproof Mascara ($28 $14) is also deeply discounted today.

In addition to the mascara, Sephora’s Savings Event — which serves up fresh deals each day — is also offering 50% off the cult-favorite Mini Urban Decay Naked Palette ($25 $18), several shades of the KVD Beauty Tattoo Pencil Waterproof Gel Eyeliner ($23 $12) and Murad Retinol Youth Renewal Night Cream ($89 $45).

Just be sure to shop fast if you plan to snap up some beauty loot for less. (And for more deals, check out our guide to Nordstrom’s ongoing Spring Sale.)

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