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Monday, January 30, 2023

Kourtney Kardashian Only Got Her $18 Erewhon Smoothie After Kris Jenner Was Rejected

It may technically be winter, but, in Los Angeles, the season of the celebrity smoothie is still going strong. Erewhon, an upscale health food store that is good for celeb spottings, has quickly become known for partnering with famous faces to produce delicious yet pricey blended beverages. Hailey Bieber, Kourtney Kardashian, and, most recently, Bella Hadid, have all collaborated with the buzzy brand. But it’s not so easy to secure a partnership with Erewhon, even to create a smoothie. In fact, Kris Jenner was rejected from creating her own smoothie before her daughter scored a partnership.

Khloé Kardashian, Kourtney Kardashian, and Kris Jenner | Christopher Polk/E! Entertainment/NBCU Photo Bank via Getty Images

Erewhon reveals how they decide which celebrities to collaborate with

But if being famous isn’t the main criterion for an Erewhon collaboration, what is needed in order for a celebrity to get their own smoothie? While speaking with Fashionista, Vito Antoci, Erewhon’s executive vice president, laid out the company’s standards. “Erewhon’s intentions have always been to provide something that’s good and healthy,” Antoci shared. “And that’s really it. You could be any race; you can be any gender; you could be a vegan; you could be a full-on meat-eating person, [but] you have to believe that health is good, and health and wellness is better. Then we try to do some background into that person — have they ever shopped at Erewhon?”

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