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Monday, February 26, 2024

Jimmy Kimmel Drives Through Barbieland En Route to the Oscars in New Promo

Ryan Gosling, America Ferrara, and Kate McKinnon reprised their roles from the 2023 blockbuster.

The Big Picture

  • The Oscars are happening at a new time this year, and ABC is using the popular Barbie to promote the show.
  • Host Jimmy Kimmel seeks guidance from Kate McKinnon, America Ferrera, and Ryan Gosling on his way to the Oscars.
  • The promo features narration from Helen Mirren and a road trip montage with a quirky Barbie character played by McKinnon.

With the Oscars moving to a new time this year, ABC is taking full advantage of billion-dollar-earning Oscar nominee Barbie to spread the word. In a new promo, host Jimmy Kimmel seeks advice from Kate McKinnon, America Ferrera, and even Ryan Gosling en route to the show, which will air on the network starting at 7 PM on March 10, 2024. Opening with narration from Barbie narrator Helen Mirren, Kimmel begins his journey to the abode of Weird Barbie (McKinnon), who guides him through the slate of nominees, in the style of the movie’s road trip montage.

More on this story as it develops but the check out the promo below:

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