It’s already Christmas! Since December begins, and in some places even before, we all go a little crazy with what happens on these dates. There is something about them that really catches my attention: the Advent calendars. In the year 2024, opening cardboard windows to take out chocolates has reached a level of sophistication that… Some calendars could be nominated for an Oscar for best film!
There are calendars for everything: with makeup products, with assortments of Iberian products, with aromatic candles, from content creators like Ibai and even socks.
Leaving aside all the Christian, Catholic, Apostolic and Roman connotations of Advent, This calendar tradition is embraced even by luxury brands. Some sell little boxes with miniatures of products that cost more than renting an apartment. Do we really need 24 days of mini bottles of anti-wrinkle creams? We are so caught up in the Advent calendar fever that our skin is going to be more than smooth.
The most curious thing of all is that this tradition, which in principle enlivened the wait for Christmas by making it more exciting, It has become something that, at times, even generates anxiety.. You open social media and there’s your neighbor showing off her wine calendar. gourmetwhile you eat your candy bar from the supermarket and think: “Do I have the problem?” If you add to this the hustle and bustle of the mischievous Christmas elves who get up to mischief every morning… Turn off and let’s go!
We are already in window 13, we have passed the equator and time flies how quickly! What will be in box 24? I feel like playing in a TV game show.
In the end, whether there is good nougat or not, what matters about Advent calendars is the excitement they generate, the unity of the family and the pleasure of enjoying them without guilt, whether they are cheap chocolates or samples of expensive creams. In the end, Christmas, in addition to religion, tradition and family unity, They are also these moments of happiness wrapped in red paper, with shiny bows and an excess of sugar. Who wouldn’t love a good Advent calendar?!