At a time when what were once flats have become passing motelsand in which the houses we can choose to move to are available elsewhere and only for a few days, in vacationthe last week has brought us unprecedented digital displacement; the passage from X to Bluesky It has meant an exodus as symbolic as the one we carry out on weekend getaways, but the majority of users have faced it with epic and safe movements typical of someone who has seen the latest movie Ridley Scott and it has been believed that each step taken echoes in eternity.
The changes of social networks are as legitimate as they are banal: in fact, if they all agree on something in the last three years, it is the difficulty of a message reach your recipientsin payment positioning and in the wild emergence of advertisingthat is, in everything that turns a safe space into a souk, in everything that transforms the impulse of a community into irrelevant. But Human beings deal well with contradictions and poorly with choices.: each of the options we make is experienced with a drama worthy of a better cause, with a volitional paralysis that forces us to decide between brands, between parties, between loves and desires in a torn and definitive way. Until next time.
The first few days we will use the doormat; After that, one day it will rain, and little by little some mud will enter. Floors and networks stay clean for less and less time, decentralized or not. Perhaps that is the key now, spaces to use while you can and throw away when you can no longer support it: we have already done a lot of work, too many renewed hopes not to know that everything starts as if for the first time, but it is never, deep down, like the first time. And let’s not forget that three movesthey say, are equivalent to a fire.