Spaniards plan to invest more than 300 euros on average in the Black Fridaydiscount campaign that is celebrated on Friday, November 29 and which represents the starting signal for the Christmas campaign in recent years, according to the study by the comparator idealo.es.
Specifically, the generation that plans to spend the most money in this period is the one between 55 and 64 years old, those baby boomersreaching up to 329 eurosand they are also the least interested in this day of discounts.
By region, those that will spend the most money on this ‘Black Friday’ are Balearic Islands and Basque Countrywith an important part of the citizens of these communities spending between 200 and 500 euroswhile those that will do so the least will be Cantabria and Castilla-La Mancha, where purchases of between 50 and 200 euros will dominate.
He Black Friday has been gaining followers in Spain, where More than 60% of Spaniards affirm their intention to buy these dayshighlighting especially consumers between 25 and 34 years old.
Of the total percentage of people with plans to buy in this sales period, 71% of people who usually buy on-line They are assiduously determined to do so. On the other hand, among those who buy once or twice a year, six out of 10 consider making one of those purchases in the Black Friday.
Regarding how they will make purchases, if last year, 37% of those surveyed said they preferred to make purchases ‘online’, this year it rises to 43% say they plan to buy exclusively online, while only 16% plan to buy exclusively in physical stores.
Compared to the vast majority, Only 15% of the population says they do not plan to spend money during the most famous sales period of the year. Among the main reasons given is distrust in store discounts, people’s desire to save for the end of the year, or the fact that they do not need to buy anything.